Ready for a Bottle That Actually Fits the Occasion?
From weekend wine pairings to the spirit your recipe demands — Rocky's has been serving Pasadena with curated selections and genuine expertise since day one.
Liquor & Deli
Destination
A Pasadena Institution You Can Count On
Rocky's Liquor Store and Delicatessen isn't just another shop on Colorado Boulevard — it's a neighborhood staple built on knowledge, selection, and the kind of service that makes you feel like a regular from the moment you walk in.
Whether you're hosting a dinner party and need the perfect wine, looking for that rare spirit your friend recommended, or picking up gourmet sandwiches and charcuterie for tonight's gathering, Rocky's delivers with expertise and a genuine welcome.
A Selection for Every Taste
From casual weeknights to milestone celebrations — find exactly what you're looking for.
Wine
Reds, whites, rosés, and sparkling — from California favorites to international labels.
Spirits
Whiskey, vodka, rum, gin, tequila — and everything in between for your home bar.
Beer & Craft
Local brews, imported lagers, IPAs, stouts, and seasonal releases on tap and bottle.
Deli & Gourmet
Fresh sandwiches, cheeses, charcuterie, salads, and prepared foods for any occasion.
Non-Alcoholic
Mocktails, premium non-alc beers, and specialty drinks for sober-curious shoppers.
Gifts & Accessories
Curated gift sets, wine accessories, and party essentials ready to go.
Not Just a Liquor Store —
Try the Sandwich
Rocky's Delicatessen is where convenience meets quality. Freshly prepared sandwiches, hot entrees, house-made salads, and charcuterie boards — perfect for lunch, game night, or when you need dinner sorted without the cooking.
Inside Rocky's
Visit Rocky's Today
We're conveniently located on East Colorado Boulevard in the heart of Pasadena. Stop by for a bottle, a bite, or expert advice — we're here to help.
Pasadena, CA 91107
Sunday: 11:00 AM – 7:00 PM
